How One Simple Marketing Funnel Can Bring You New Patients Every Month
- Kristi Buckner
- 3 minutes ago
- 3 min read
Let’s be honest—you're busy.
Helping patients, managing staff, trying to keep up with social media… oh, and also somehow being a full-time marketer?
It’s no wonder so many practice owners struggle to consistently bring in new patients.
But what if we told you that just one simple marketing funnel could change that? No more scrambling for content. No more relying on referrals. No more guessing.
This is the exact strategy we’ve used to help business owners go from sporadic lead flow to steady, predictable patient bookings every single month.
What Is a Marketing Funnel (and Why Should You Care)?
A funnel is just a fancy name for a step-by-step process that takes a potential patient from “I’ve never heard of you” to “I’m ready to book.”
In chiropractic marketing, the most effective funnel looks like this:
An irresistible offer that grabs attention
A landing page and simple form that collects contact info
Automated follow-up that turns leads into booked appointments
Done well, this funnel can run on autopilot and bring in new patients week after week—without you lifting a finger.
Step 1: Create an Offer They Can’t Ignore
Let’s be real—“Call us today” isn’t going to cut it. You need an offer that makes someone stop scrolling and say, “Ooh, I want that.”
Try something like: “New Patient Special: $45 Consultation, Exam & Report of Findings (Normally $250+)”
It creates urgency
It shows value
It gets people in the door
Your offer is the entry point to your funnel. If it’s not compelling, nothing else matters.
Step 2: Build a Landing Page That Converts
No, not your homepage. A landing page is a focused, no-distraction page designed specifically to convert leads.
Here’s what it needs:
A clear headline with your offer front and center
A few lines on how you help and who you serve
A few real testimonials (can be text or video testimonials)
A form to collect name, email, and phone number
A simple, bold CTA button like “Claim My Offer”
No menus. No blog links. No rabbit holes. Just a direct path to becoming a lead.
Step 3: Automate the Follow-Up (So You Don’t Drop the Ball)
Once someone opts in, the clock starts ticking. If you don’t follow up quickly—and persistently—they’ll forget all about you.
That’s why automated nurture sequences are non-negotiable.
Here’s what a basic follow-up sequence can look like:
When your follow-up is automated, nothing slips through the cracks—and you stop relying on luck to fill your schedule.
Why This Funnel Works (Even If You’re in a Competitive Area)
This isn’t about gimmicks or guessing. This is about a repeatable, proven system that does three crucial things:
Captures attention with a strong offer
Collects information with a clean landing page
Closes the loop with automated follow-up
It works whether you’re brand new or fully booked. It works while you’re in the adjusting room. It works while you're sleeping.
That’s what makes it scalable.
Still Wingin’ It? You Don’t Need to Do More. You Just Need a Funnel That Works.
So many chiropractors try to “do all the things” when what they really need is to do one thing really well.
This funnel is that thing.
You don’t need to be everywhere. You don’t need to go viral. You just need a system that turns clicks into patients—and runs behind the scenes while you focus on what you do best: care.
Want Us to Build It For You?
We’ve helped practices just like yours implement this exact system—and watch their new patient numbers grow month after month.
If you’re ready to stop winging it and finally get a funnel that works, let’s talk.