Spring Clean Your Email Marketing: 5 Simple Ways to Revive Your List
- Kristi Buckner
- Apr 16
- 3 min read
Let’s be real for a second: when was the last time you looked at your email list?
Not just logged into your email platform… but actually thought about who’s on that list and whether it’s doing anything for your business.
For a lot of businesses, the answer is: “We set it up a while ago, sent a few newsletters, and… yeah. It kind of stopped.”
Totally normal. Life gets busy. But here’s the thing: email marketing is still one of the most powerful ways to build trust and get patients through the door—if you use it the right way.
And good news: you don’t need to overhaul your whole system. You just need a little spring cleaning.
1. Cut the dead weight
If you’re emailing 2,000 people but only 80 are opening… that’s a problem.
Start by cleaning out cold contacts—anyone who hasn’t opened your emails in 6+ months. Most platforms let you filter and segment those people. By focusing on the ones who still care, your open rates go up and your deliverability improves.
This isn’t about having the biggest list—it’s about having a responsive one.
2. Stop sending the kind of emails you wouldn’t open
Let’s be honest. Does anyone really want to read a generic practice newsletter?
People open emails that feel personal, relevant, and helpful. That might be:
3 tips for better sleep during stressful weeks
A short story about a patient’s breakthrough (HIPAA-approved, of course)
A quick myth-busting email about posture or pain
Email marketing isn’t about blasting updates—it’s about building connection.
3. Segment your email marketing list (even just a little)
Not all patients are the same. A new lead doesn’t need the same message as someone who hasn’t booked in 8 months.
Even basic segmentation—like separating new leads, active patients, and inactive ones—can make a huge difference in how effective your emails are.
Tailor the message. Speak to where they are in their journey. It doesn’t have to be complicated—it just has to be intentional.
4. Automate the easy stuff
You don’t need to send every email manually. Set up a few basic automations that quietly run in the background:
A welcome email for new leads
A “miss you” email for inactive patients
A follow-up for someone who clicked but didn’t book
Done well, automation helps you stay top-of-mind without being glued to your inbox.
5. Make it soooooo simple to take the next step
If someone’s ready to book, don’t make them work for it.
Every email should have one clear, easy-to-click CTA. No confusion, no buried links, no “reply back to this email and we’ll get you scheduled.” Just one button that says: “Book Your Visit” or “Claim Your Spot”
Make it obvious. Remove the friction.
You don’t need a massive list. You just need a strategy that makes sense.
Here’s the thing: your email list probably has way more potential than you think.
Most practices are sitting on a goldmine of people who already know you, trust you, or showed interest—they just need the right message at the right time.
So if your email marketing has been collecting dust, this is your sign to give it a refresh.
To help, we put together a quick Spring Marketing Clean-Up Checklist—with even more tips to help you refresh your emails, social content, and website presence.
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