Stop Handing Your Chiropractic Patients To Competitors—3 Simple Ways to Keep Them Coming Back
- Kristi Buckner
- Mar 19
- 2 min read
Let’s be real—losing a patient to a competitor sucks.
One day, they’re raving about how great you are. The next? They’re getting adjusted by someone else down the street.
Why does this happen? It’s not because the other chiropractor is necessarily better. It’s because they showed up in the right place at the right time—and you didn’t.
Your Patients Are Forgetting About You. Here’s Why.
The truth is, patients aren’t thinking about you 24/7. They’re busy. Life happens. And if you’re not consistently showing up in their world, they’ll forget how much they loved your care.
And when their back starts hurting again? They’ll Google “chiropractor near me” and book with the first chiropractor that appears with strong testimonials—even if it’s not you.
3 Ways to Keep Chiropractic Patients Loyal (And Stop Losing Them to Competitors)
1. Stay in Their Face (In a Good Way)
If you’re not regularly showing up where chiropractic patients hang out, someone else is.
Post on Facebook, Instagram, and Google so they see your name often.
Have a nurture sequence in place—automated emails and texts with quick tips, appointment reminders, and reactivation offers.
Run Google Ad campaigns to stay in front of past patients who visited your website but never booked—or who are simply googling "chiropractor near me".
With Google Display and YouTube retargeting, your past visitors will see your practice everywhere they browse online—reminding them why they chose you in the first place.
Think about it: If they see you every week, they won’t even consider another chiropractor.
2. Bring Back the “Ghost Patients”
Ever had a patient who raved about you… then disappeared? It’s usually not because they found a “better” chiropractor. They just got busy and forgot to book.
Here’s how to pull them back in before they’re gone for good:
Automate a patient reactivation sequence—trigger emails and texts at key intervals to remind them to schedule.
Offer a reactivation incentive—a free posture check, an exclusive loyalty offer, or a limited-time reminder that it’s time to get back on track.
Run retargeting ads so past patients see your face on Facebook and Instagram—reminding them why they loved your care in the first place.
Don’t assume they’re “gone.” They just need a little nudge.
3. Make Them Love You More Than the Competition
People don’t just stick with a chiropractor because of adjustments. They stick with someone they connect with.
Share patient wins & testimonials—social proof builds trust and keeps your practice top of mind.
Show your personality online—patients choose chiropractors they actually LIKE. Be human, not just another clinic.
Engage with your audience—reply to comments, share behind-the-scenes content, and make patients feel like part of your practice.
At the end of the day, people stay loyal to people, not businesses. Make sure your practice feels human, not just another “clinic.”
The Harsh Truth: You Can’t Afford to Be Forgettable
If you’re not actively staying in front of your patients, someone else will.
The good news? Fixing this isn’t hard—we’ve helped tons of chiropractors lock in patient loyalty, grow their practice, and STOP losing patients to competitors.
Let’s make sure your patients stay YOURS. Book a free strategy call now.
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